Taking the initiative online, we decided to get people to view the physically challenged with more sensitized eyes for that is the first step towards change. Triggered by a short film and a robust social media plan, the RED RAMP online petition is still garnering support even as you view this. From getting people to proactively identify places that need ramps to sharing stories and creating a petition to make India more accessible –the RED RAMP PROJECT leveraged social media to create conversations and heighten awareness as well.
The aim of this initiative is to reach out to India’s policy makers and influence the Indian Government to work towards making our country more inclusive and access-friendly. In addition, H&R Johnson is getting citizens to identify areas that need ramps and is in the process of constructing accessible pathways as part of its CSR initative.
- We got people to proactively identify neighbourhoods and spaces that need better access. To do so we created the first ever Geotagging feature of its kind in India.
- By harnessing the analytics of Google Mapping we are getting people across India to tag places they feel ought to be more accessible to all.
- Going beyond the petition, we decided to get people involved from the ground striking up conversations, using the hashtag Red Ramp Project, and by getting people to share their stories
Did You Know out of 39 million visually impaired individuals, over 12 million are from India. It takes small steps to pave the way for a bigger change. Take a step forward and join us in making an #AccessFriendlyIndia with the #RedRampProject. Watch the film and know more about the #RedRampProject on www.redrampproject.org
Our #RedRampProject has been a successful conversation starter on making India Access friendly. The project’s initiative to build a ramp at the Paraplegic foundation gave the students a sense independence, convenience and safety. #RedRampProject part 2 coming soon… Your strong support has been a great inspiration for us. Do your bit & voice your opinion to create an access friendly India at www.RedRampProject.org. Use #RedRampProjec
#RedRampProject was successful in starting conversations. It paved the way for more ramps to be built in public spaces One such initiative was the ramp built at the Kalbadevi post office for easy access for individuals on wheel chairs. #RedRampProject part 2 coming soon… Support us with your opinions towards an access friendly India and make a difference at www.RedRampProject.org. Use #RedRampProject
This video shows how basic access to a public space, can make a world of difference if you are differently-abled. After viewing this, we hope there is a shift, however small, in the way you look at public spaces around you. Not just beaches, but temples, stations, airports, coffee shops, cinema halls, etc. We also hope you spread the awareness by sharing this video. Who knows, maybe it will reach a policy-maker, who could go on to influence some change in official priorities. Voice your opinions and make a difference at www.RedRampProject.org. Use #RedRampProject This is a small step by H&R Johnson towards making our country more inclusive and access-friendly for the physically-challenged.
